The project starts with a kick-off meeting with the client and the research begins: learn about the users, the client, the competition, and the market.
Diagram the user experience and create a project timeline. Create the tone and manner, organize estimates, and develop a variety of visual directions.
The visual direction has been chosen and now it can start being applied. The design is developed and improved, then presented to the client.
The prototypes are made to have a functional use and a brand manual is created. Materials are produced according to the client's needs.
All deliverables have been handed over to the client. Follow up with the client to receive feedback and reflect on the success of the project.
Every project is unique and presents a new problem, so always continue to learn and grow! Always put the best foot forward and give 110%.
“Focus on what matters. Do good things.
And do good work for good people.”
I am thankful to have grown up in a loving household and in a family that would do just about anything to make sure that I was prepared to succeed and accomplish my goals. With unwavering support from my family, I left home after I graduated high school to start the most challenging part of my life so far: college!
I found my fit in the graphic design program at Ferris State University. My experience has shaped me into the design thinker and creative problem solver that I am today. I have had to work harder than I ever thought, but I continue to make strides to becoming the design professional that I know I am meant to be.
Working as a designer on the brands team, creating in-store experiences, packaging and other branding materials for large clients such as Whirlpool and Maytag.
May 2017–May 2018
Style registration websites according to client branding guidelines and improving company intranet user experience while developing a pattern library to establish digital branding standards.
August 2016–May 2017
Worked as part of a five person team to design and develop the design for the MindShare 2017 event, which included client and vendor management and communication, user research, concept development, wireframing, extensive prototyping, web development, prepared files for print and pre-press, and production of most event materials.
May 2016–August 2016
Collaborated with the department manager to train new team members, manage daily and weekly payroll and budget, as well as handle guest problems.
March 2015–May 2016
Designed various marketing and promotional materials for events hosted throughout the year, created and managed brand standards for the Director of Laboratory Safety, kept website current with all new information, and accomplished general office tasks.
Bachelor of Science
College of Business