CLIENT : AIGA West Michigan Student Chapters
AIGA West Michigan wants to host Command X, a live design competition for students enrolled in design programs throughout West Michigan. A branding system needs to be developed to attract student involvement.
Create a brand for the AIGA West Michigan Command X design competition, but also create a theme for this year that will be replaced each year with a new idea.
Develop a design that is modern and contemporary, but still uses a geometric style, inspired from the Swiss movement, as a way to motivate industry professionals and students to participate.
I created a color palette based on the art scene found in the Grand Rapids community. The colors reflect a fun, inviting atmosphere.