CLIENT : Keurig Green Mountain
Reduce the amount of waste in landfills and create a more sustaining lifestyle for people on–the–go.
Keurig K-Cups produce a large quantity of waste for a single brewed beverage. All the K-Cups sold in 2013 would wrap around the Earth ten and a half times, and only 5% of the cup is made of recyclable plastic.
By redefining the Keurig package, there will be significantly reduced amount of waste, while providing the same exceptional experience for every cup
We looked at what current trends were for packaging. The goal was to make a secondary package to help the product stand out from other products.
Once we understood how the current package looked, we started to brainstorm how we would start to make the new package.
Many tests were done to figure out what worked and what didn’t so that we could learn about how the Keurig functioned when brewing.
When brewed without the cup, the coffee still came out perfectly. The needle in the bottom of the brewer does not pierce the filter, so these can be used in all current Keurig machines.
Working with a Product Design Engineering student, we figured out the secondary package to ensure that the K-Paks would remain fresh throughout its shelf life. The package comes in three parts, the canister, the lid, and the seal.