stage

Keurig K-Pak

CLIENT : Keurig Green Mountain

Objective

Reduce the amount of waste in landfills and create a more sustaining lifestyle for people on–the–go.

Challenge

Keurig K-Cups produce a large quantity of waste for a single brewed beverage. All the K-Cups sold in 2013 would wrap around the Earth ten and a half times, and only 5% of the cup is made of recyclable plastic.

Solution

By redefining the Keurig package, there will be significantly reduced amount of waste, while providing the same exceptional experience for every cup

Discovery


loyal customer

The Loyal Customer

Shops e-commerce

Motivated by:

  • Reliability
  • Quantity
curious spender

The Curious Spender

Shops superstore

Motivated by:

  • Price
  • New flavors or scents

Core Values

Partner for mutual success: Boundary-less approach to collaboration creates benefits for all

Innovate with passion: Shaping the future by redefining the customer user experience

Play to win: Set ambitious goals and meet each challenge with unified purpose and character

Brew a better world: Use the power of business to make the world a better place to live

Planning


research

We looked at what current trends were for packaging. The goal was to make a secondary package to help the product stand out from other products.

Once we understood how the current package looked, we started to brainstorm how we would start to make the new package.

sketches

Prototype


prototype
prototype

Many tests were done to figure out what worked and what didn’t so that we could learn about how the Keurig functioned when brewing.

prototype
prototype

Produce


When brewed without the cup, the coffee still came out perfectly. The needle in the bottom of the brewer does not pierce the filter, so these can be used in all current Keurig machines.

prototype
Press Check

Working with a Product Design Engineering student, we figured out the secondary package to ensure that the K-Paks would remain fresh throughout its shelf life. The package comes in three parts, the canister, the lid, and the seal.

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