CLIENT : Proctor and Gamble
P&G wants to provide a new product line for health-conscious consumers who are concerned about harsh chemicals causing harmful effects to their children and pets.
Develop a new brand identity to represent the cleaning power without the harmful effects to satisfy a need for new, authentic cleaning supplies.
Create a brand that values safe, all-natural cleaning while symbolizing a healthy lifestyle.
I used a hand written type to evoke the idea that all of the ingredients were natural, with no true straight lines.
I wanted the brand to show that it wasn’t just an average brand, but rather one that used the best ingredients.
Vitality means life and being strong and active. This is how the brand should be represented to the audience.
The color palette reflects naturally occurring colors and are combined with stylized typography and a leaf. This is meant to reflect the all-natural ingredients and show the authenticity of the brand. Color is also used as a method to show the scent.