CLIENT : AIGA West Michigan Student Chapters
AIGA West Michigan wants to host Command X, a live design competition for students enrolled in design programs throughout West Michigan. A branding system needs to be developed to attract student involvement.
Create a brand for the AIGA West Michigan Command X design competition, but also create a theme for this year that will be replaced each year with a new idea.
Develop a design that is modern and contemporary, but still uses a geometric style, inspired from the Swiss movement, as a way to motivate industry professionals and students to participate.
Upperclassman in university
Competitor in Command X
Motivated by:
Underclassman in university
Audience member at Command X
Motivated by:
The design community is coming together in one location to express their passion for design, no matter what they do
Students can watch their peers or compete in the competition, and they will learn and grow by going through the experience or watching others’ work be critiqued
Competitors will need to use strategic thinking to create a solution to a design problem presented to them
Attendees can build relationships through networking and socializing opportunities
I created a color palette based on the art scene found in the Grand Rapids community. The colors reflect a fun, inviting atmosphere.
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I did a lot of sketching and brainstorming before I started creating the digital version of the identity. Once I decided a couple directions that I liked, I moved on to develop the logo mark with Adobe Illustrator.